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      <image:title>PMwheel Framework - Mach es besonders</image:title>
      <image:caption>A Conversation with Arne Kittler, VP Product at XING</image:caption>
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      <image:title>PMwheel Framework - Mach es besonders</image:title>
      <image:caption>How Novo Nordisk Is Promoting Ownership of Growth and Learning Among Product Managers</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5efc6a0b990e9d2db15b7c36/57db2ada-ce8f-4713-8aca-439cc988b273/pmwheelinaction.png</image:loc>
      <image:title>PMwheel Framework - Mach es besonders</image:title>
      <image:caption>PMwheel in Action: Dynamic Updates from Lisa Mo Wagner and Jason Knight</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5efc6a0b990e9d2db15b7c36/1594108838466-MXYY7AV6WZQQAH8JVFR1/role_decription_canvas.PNG</image:loc>
      <image:title>PMwheel Framework</image:title>
      <image:caption>Role description canvas</image:caption>
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      <image:title>PMwheel Framework</image:title>
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      <image:title>PMwheel Framework - Mach es besonders</image:title>
      <image:caption>Conversation with Sophia Höfling, Head of Product, Babbel</image:caption>
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      <image:title>PMwheel Framework</image:title>
      <image:caption>The Futures-Self</image:caption>
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      <image:title>Coaching Cards</image:title>
      <image:caption>52questions Coaching Cards</image:caption>
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      <image:title>Coaching Cards</image:title>
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      <image:title>Coaching Cards</image:title>
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    <lastmod>2025-02-17</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5efc6a0b990e9d2db15b7c36/1607598969410-W54Y86VB7VGZIL6Y7ODP/STRONG_25_01_unbalanced.png</image:loc>
      <image:title>illustrations - Figure 25-1</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efc6a0b990e9d2db15b7c36/1607598969739-SK7JPN3G9HRYZPKWX8AK/STRONG_25_2_orgstructure.png</image:loc>
      <image:title>illustrations - Figure 25-2</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efc6a0b990e9d2db15b7c36/1607598977039-9T14HR20XC5YT3E1QLYT/STRONG_27_1_proscii.png</image:loc>
      <image:title>illustrations - Figure 27-1</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efc6a0b990e9d2db15b7c36/1607598975112-Q9K7R6DT5AKI4AN2QQO7/STRONG_27_2_Organism.png</image:loc>
      <image:title>illustrations - Figure 27-2</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efc6a0b990e9d2db15b7c36/1607598978714-IK22DMNTUC3NXULJIUX4/STRONG_28_1_Boom.png</image:loc>
      <image:title>illustrations - Figure 28-1</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efc6a0b990e9d2db15b7c36/1607598979696-4EESE5S7FO937T73IRFF/STRONG_28_2_nonviolent.png</image:loc>
      <image:title>illustrations - Figure 28-2</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efc6a0b990e9d2db15b7c36/1607597080739-VJ9CNVNOVZ8J2HIK09UG/STRONG_6_1_iceberg_web.png</image:loc>
      <image:title>illustrations - Figure 6-1</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efc6a0b990e9d2db15b7c36/1607597081757-DV4I03NND48Q8XHBU382/STRONG_6_2_identifyGapsgaps_web.png</image:loc>
      <image:title>illustrations - Figure 6-2</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efc6a0b990e9d2db15b7c36/1607597082772-FT6D7Y32V3QBTN3BL9IP/STRONG_6_3_PMcareer_web.png</image:loc>
      <image:title>illustrations - Figure 6-3</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efc6a0b990e9d2db15b7c36/1607597083676-N70W6GGQGZ227W7RD26K/STRONG_6_4_future_self_web.png</image:loc>
      <image:title>illustrations - Figure 6-4</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efc6a0b990e9d2db15b7c36/1607597088948-IJI9Q0XO92TI658PXRPT/STRONG_6_5_future_self_example_web.png</image:loc>
      <image:title>illustrations - Figure 6-5</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efc6a0b990e9d2db15b7c36/1607597087840-JQ0PXUIZNYU4M9ELP07A/STRONG_7_1_coaching_cycle.png</image:loc>
      <image:title>illustrations - Figure 7-1</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efc6a0b990e9d2db15b7c36/1610714549991-XAEZL7FR3IYK4RIXJHVT/STRONG_7_2_web.jpg</image:loc>
      <image:title>illustrations - Figure 7-2</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efc6a0b990e9d2db15b7c36/1610714548648-F2EZSEXRIPHMYQ2MDGSC/STRONG_7_3_journey_web.jpg</image:loc>
      <image:title>illustrations - Figure 7-3</image:title>
      <image:caption />
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5efc6a0b990e9d2db15b7c36/1607597092634-A3JTNTT2EQ6KIR7LZUC3/STRONG_7_4_future_self_example.png</image:loc>
      <image:title>illustrations - Figure 7-4</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efc6a0b990e9d2db15b7c36/1607597091263-D3X6P58JIL8WJ5E5JY3W/STRONG_8_1_feedback.png</image:loc>
      <image:title>illustrations - Figure 8-1</image:title>
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    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5efc6a0b990e9d2db15b7c36/1607597094241-TIPH8VCW8YV0S2N01WXX/STRONG_8_2_feedback_3.png</image:loc>
      <image:title>illustrations - Figure 8-2</image:title>
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    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5efc6a0b990e9d2db15b7c36/1607597095879-Q8MZ7EDZ5O13QLH1L4QQ/STRONG_8_3_feedback.png</image:loc>
      <image:title>illustrations - Figure 8-3</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5efc6a0b990e9d2db15b7c36/1607597095939-F87LUAYSEVXEVWONTBDT/STRONG_8_4_feedback_4.png</image:loc>
      <image:title>illustrations - Figure 8-4</image:title>
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    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efc6a0b990e9d2db15b7c36/1607597099682-Z5P8OAPEEA60CH70902G/STRONG_10_1_alignment.png</image:loc>
      <image:title>illustrations - Figure 10-1</image:title>
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    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5efc6a0b990e9d2db15b7c36/1607597098879-GX0U2Z89XU7Y844LJ21T/STRONG_10_2_roldeDescriptionCanvas.png</image:loc>
      <image:title>illustrations - Figure 10-2</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5efc6a0b990e9d2db15b7c36/1607597100594-E3MEUEIKYM5J35PEIEEX/STRONG_10_3_dimensions_of_alignment.png</image:loc>
      <image:title>illustrations - Figure 13-3</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5efc6a0b990e9d2db15b7c36/1607597103061-IQB7BG5T76WZ9HTO7JQV/STRONG_10_4_auftragsklaerung_XING.png</image:loc>
      <image:title>illustrations - Figure 10-4</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5efc6a0b990e9d2db15b7c36/1607597105317-IH5EL9BEUB6HX472S640/STRONG_10_5_alignment_04_2.png</image:loc>
      <image:title>illustrations - Figure 10-5</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5efc6a0b990e9d2db15b7c36/1607597106929-T720AYET7MNMOH38ZCJO/STRONG_11_1_icarecanvvas.png</image:loc>
      <image:title>illustrations - Figure 11-1</image:title>
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    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5efc6a0b990e9d2db15b7c36/1607597108584-JF7E7CV8UJ31JDCNDUH1/STRONG_11_2_learning_2by2.png</image:loc>
      <image:title>illustrations - Figure 11-2</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5efc6a0b990e9d2db15b7c36/1607595863218-2RE577D8Y7V0ZFU43ZUE/STRONG_0_1_intro_web.png</image:loc>
      <image:title>illustrations - Figure 0-1</image:title>
      <image:caption>One small oval nested inside a larger oval. Inside the smaller oval there is a description of good labeled with roman numeral I, a Head of Product labeled with roman numeral II, and a product team labeled with roman numeral IV. In the larger oval, there is the roman numeral V, which indicates the environment and culture. And outside both circles with an arrow pointing to the inner circle is a stick figure labeled with roman numeral III to represent external people who are hired at your company.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5efc6a0b990e9d2db15b7c36/1607595863332-9JOS46F8TXMSUVXQW7PH/STRONG_1_1_hops_role_web.png</image:loc>
      <image:title>illustrations - Figure 1-1</image:title>
      <image:caption>A pie chart that represents the large categories of Head of Product activities. There are large categories labeled “People,” “Product,” and “Processes” and smaller sub-categories labeled “onboarding,” “hiring,” “now,” “future,” “deliver,” “discover,” and “grow.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efc6a0b990e9d2db15b7c36/1607595866152-83HZ7OWTSB4FNG5P7J3H/STRONG_1_2_hops_role_actuals_web.png</image:loc>
      <image:title>illustrations - Figure 1-2</image:title>
      <image:caption>A pie chart that represents the large categories of Head of Product activities. There are large categories labeled “People,” “Product,” and “Processes” and smaller sub-categories labeled “onboarding,” “hiring,” “now,” “future,” “deliver,” “discover,” and “grow.” Some of the sections, like “hiring,” have been shaded in to indicate that the product manager is spending more time in these areas.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efc6a0b990e9d2db15b7c36/1607595866994-1R4GBAWAH5BSDG6OTJE3/STRONG_1_3_soap_bars_web.png</image:loc>
      <image:title>illustrations - Figure 1-3</image:title>
      <image:caption>There are three stick figures. Two represent employees at a soap maker and one represents the owner. In the first scenario, each employee makes 5 bars of soap each day and the owner makes 15. This scenario is labeled “no onboarding” and is labeled with the equation “5 + 5 + 15 x 14 = 350 bars of soap.” The second scenario is labeled “with onboarding” and has two equations “3 + 3 + 12 x 1” and “10 + 10 + 10 x 13 = 402 bars.” There’s an arrow from the first scenario to the second scenario labeled +15%, indicating the difference in productivity between the two scenarios.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5efc6a0b990e9d2db15b7c36/1607595868155-34IT5AIYSEHOM61AV1TO/STRONG_1_4_ready_web.png</image:loc>
      <image:title>illustrations - Figure 1-4</image:title>
      <image:caption>A form set out in a grid format. There are spaces to add the name of each product manager you oversee. For each product manager, you have the choice to answer the question “Is the PM ready for the next bigger challenge?” The choice for the answers are “yes,” “yes but,” “maybe,” and “no.” There is also empty space to make comments or plan next steps. A rubric explains what to do depending on how you answer for each product manager. “Yes” means “Assign them to the next bigger challenge that is coming your way.” “Yes but” means “Assign them but advise them to get a mentor.” “Maybe” means “Do your homework. Gather more info, talk to their peers, do a more detailed assessment.” “No” means “Why not? Help them to get there! List what comes to your mind, observe, talk to them about their gaps and how they observe themselves.”</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5efc6a0b990e9d2db15b7c36/1607595869892-6MI56BJPAE78O1COXD8X/STRONG_2_1_gwc_web.png</image:loc>
      <image:title>illustrations - Figure 2-1</image:title>
      <image:caption>A form set out in a grid format. There are spaces to add the name of each product manager you oversee. For each product manager, you have the choice to tick a box for “G,” “W,” and “C.” There is also empty space to write out your comments. A rubric explains the meaning of each column. “G” means “Does the person understand (as they say ‘get’) what their role is as a PM? And do they get what’s expected from them, outcome and output-wise in this role?” “W” means “If they get it, do they want it? Is their work in line with what they want to achieve in their lives?” “C” means “And if they get what needs to be done and want to do it, are they capable of doing so? Do they have the mental, physical, time, knowledge, and emotional capacity to do their work?”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efc6a0b990e9d2db15b7c36/1610714454119-8SX17IBUTHCS9BIQLXYW/STRONG_3_1_4risks_web.png</image:loc>
      <image:title>illustrations - Figure 3-1</image:title>
      <image:caption>A circle with a box labeled “the product” in the middle. There are four arrows pointing out in different directions from the box and each arrow is labeled “risk.” Outside the circle, there are more detailed descriptions of each risk. One is labeled “Value.” The questions below it read, “Will they buy it?” and “Will they choose to use it?” Another risk is labeled “Usability” The question below it reads, “Will they figure out how to use it?” Another risk is labeled “Feasibility” The question below it reads, “Can we build it with our engineers with the time, skills, and technology we have?” Another risk is labeled “Viability” and the question below it reads, “Does the solution also work for various aspects of our business?”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efc6a0b990e9d2db15b7c36/1607595870831-1I249O3PU51EUW36QTSV/STRONG_3_2_pmwheel_web.png</image:loc>
      <image:title>illustrations - Figure 3-2</image:title>
      <image:caption>A graph with one vertical axis, one horizontal axis, and two diagonal axes. The top vertical line is labeled “1. Understand the problem.” The right top vertical line is labeled “2. Find a solution.” The right horizontal line is labeled “3. Do some planning.” The right bottom vertical line is labeled “4. Get it done!” The bottom vertical line is labeled “5. Listen &amp; learn.” The left bottom vertical line is labeled “6. Team.” The left horizontal line is labeled “7. Grow!” The left top vertical line is labeled “8. Agile.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efc6a0b990e9d2db15b7c36/1607595870985-MX3WDDC3QDFCIDGPOCLM/STRONG_4_1_goodPM_web.jpg</image:loc>
      <image:title>illustrations - Figure 4-1</image:title>
      <image:caption>A table labeled “My definition of a good PM.” There are three horizontal rows and space with sample answers provided. The first row is labeled “PM Essence. Personality traits you think a good PM needs to have.” The sample text reads, “Curiosity, emotional intelligence, wants to make an impact, intellectual horsepower, adaptability, nice to spend time with.” The second row is labeled “Skills, Know-How, Responsibilities. All the things that sum up a good PM. What are their main tasks? What do they need to know? What do they need to be good at?” The sample text reads, “See PMwheel for all the details. In short, it’s: Finding and understanding user problems worth solving, finding solutions to these problems, and identifying the best solution to implement, figure out how to build it with the given team, and get it done in an effective way. Once released, listen to the user feedback, see how the product is doing, and iterate. Do all of this with your team in an agile way and make sure you learn along the way and are spending some time on personal growth.” The bottom row is labeled “Values. Add your company’s and/or product team’s values here.” The sample text reads, “Earn trust. Deliver results. Invent and simplify. Take ownership. Put the customer first.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efc6a0b990e9d2db15b7c36/1607595874651-VBCIAU8HW477RKW4BO9D/STRONG_4_2_pmwheel_web.png</image:loc>
      <image:title>illustrations - Figure 4-2</image:title>
      <image:caption>A graph with one vertical axis, one horizontal axis, and two diagonal axes. The top vertical line is labeled “1. Understand the problem.” The right top vertical line is labeled “2. Find a solution.” The right horizontal line is labeled “3. Do some planning.” The right bottom vertical line is labeled “4. Get it done!” The bottom vertical line is labeled “5. Listen &amp; learn.” The left bottom vertical line is labeled “6. Team.” The left horizontal line is labeled “7. Grow!” The left top vertical line is labeled “8. Agile.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efc6a0b990e9d2db15b7c36/1607597752040-RC16YR7S686NVHYT2JLG/STRONG_12_1_overview_09_Pipeline.png</image:loc>
      <image:title>illustrations - Figure 12-1</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efc6a0b990e9d2db15b7c36/1607597750360-KKYCAEW70OTXRKPTOF1O/STRONG_13_1_pmwheel_web.png</image:loc>
      <image:title>illustrations - Figure 13-1</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efc6a0b990e9d2db15b7c36/1607597753370-2NFZME1D98OHWUUMMD19/STRONG_13_2_interview_day.png</image:loc>
      <image:title>illustrations - Figure 13-2</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efc6a0b990e9d2db15b7c36/1610714670728-BC7LV7FEJMMSK0L9FPT2/STRONG_14_1_web.jpg</image:loc>
      <image:title>illustrations - Figure 14-1</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efc6a0b990e9d2db15b7c36/1607597756047-2HTXD993G56Q7CAO8969/STRONG_14_2_culture_pyramid.png</image:loc>
      <image:title>illustrations - Figure 14-2</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efc6a0b990e9d2db15b7c36/1607597757859-ASUU3GAXOCVQ4IC7E1KR/STRONG_14_3_onboarding.png</image:loc>
      <image:title>illustrations - Figure 14-3</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efc6a0b990e9d2db15b7c36/1607597758802-VIBTW79H8N1RJ24JBF3I/STRONG_14_4_pmwheel.png</image:loc>
      <image:title>illustrations - Figure 14-4</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efc6a0b990e9d2db15b7c36/1607597760115-E71JYZJP22KGUZYG0A6F/STRONG_14_5_PMcareer_web.png</image:loc>
      <image:title>illustrations - Figure 14-5</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efc6a0b990e9d2db15b7c36/1607597912801-OLW89YMMYEX32RTED79R/STRONG_15_1_decision_stack.png</image:loc>
      <image:title>illustrations - Figure 15-1</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efc6a0b990e9d2db15b7c36/1607597913367-BZK38BSGLF7ZTFPMG38Q/STRONG_15_2_heart.png</image:loc>
      <image:title>illustrations - Figure 15-2</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efc6a0b990e9d2db15b7c36/1607597917343-RTANI2NEOFX3IAT7L99A/STRONG_15_2b_process.png</image:loc>
      <image:title>illustrations - Figure 15-3</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efc6a0b990e9d2db15b7c36/1607597917897-O66QRB5X6BTGGCIUPUET/STRONG_15_03_visioncanvas.png</image:loc>
      <image:title>illustrations - Figure 15-4</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efc6a0b990e9d2db15b7c36/1607597922353-91STARGFV8NTX2S8AR5T/STRONG_16_1_eliminatingRisk.png</image:loc>
      <image:title>illustrations - Figure 16-1</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efc6a0b990e9d2db15b7c36/1607597921488-9B472KGJESMA0SUKAJYQ/STRONG_16_2_hypothesis_driven_approach.png</image:loc>
      <image:title>illustrations - Figure 16-2</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efc6a0b990e9d2db15b7c36/1607597924662-GSYP6FWN4MUYA3997OV3/STRONG_16_3_dangerous_assumptions_web.png</image:loc>
      <image:title>illustrations - Figure 16-3</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efc6a0b990e9d2db15b7c36/1607597926869-SJ1N4Y9JXKQKKTH0DKCY/STRONG_16_4_double_diamond.png</image:loc>
      <image:title>illustrations - Figure 16-4</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efc6a0b990e9d2db15b7c36/1607597928670-9QEJW7GZO372YHTE33D3/STRONG_16_5_metrics.png</image:loc>
      <image:title>illustrations - Figure 16-5</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efc6a0b990e9d2db15b7c36/1607597930049-8MXBJEWMRV078PVLH83P/STRONG_16_6_funnel.png</image:loc>
      <image:title>illustrations - Figure 16-6</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efc6a0b990e9d2db15b7c36/1607597931181-JU1IRH3PWJ1GVI34O5MH/STRONG_17_0_PMwheel_buckets.png</image:loc>
      <image:title>illustrations - Figure 17-1</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efc6a0b990e9d2db15b7c36/1607597932536-B5N9ZDGF30I243DNH9UN/STRONG_17_1_day.png</image:loc>
      <image:title>illustrations - Figure 17-2</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efc6a0b990e9d2db15b7c36/1607597934509-3PX8AEPXNPC3NUVNU0X8/STRONG_17_2_quarter.png</image:loc>
      <image:title>illustrations - Figure 17-3</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efc6a0b990e9d2db15b7c36/1607597935623-BH5LNSSK3GWE4ZXGS51A/STRONG_17_3_taskboard.png</image:loc>
      <image:title>illustrations - Figure 17-4</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efc6a0b990e9d2db15b7c36/1607597937475-GXA40L4JQ5CXFKIHFVLJ/STRONG_17_05_idea_board3.png</image:loc>
      <image:title>illustrations - Figure 17-5</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efc6a0b990e9d2db15b7c36/1607597937332-8XJPEUKR9S93BVZHGK95/STRONG_17_5_product_board.png</image:loc>
      <image:title>illustrations - Figure 17-6</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efc6a0b990e9d2db15b7c36/1607597940004-XMP6EVLD3Z0WQ0QN6CDA/STRONG_17_06_discovery_board.png</image:loc>
      <image:title>illustrations - Figure 17-7</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efc6a0b990e9d2db15b7c36/1607597940433-EQDI5O5HL7OJWZJMQ60T/STRONG_17_07_delivery_board.png</image:loc>
      <image:title>illustrations - Figure 17-8</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efc6a0b990e9d2db15b7c36/1607597945172-MZ7AHCGQX9QXW269OAB7/STRONG_17_08_boards.png</image:loc>
      <image:title>illustrations - Figure 17-9</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efc6a0b990e9d2db15b7c36/1607597943934-WUSCE4Y9W0OY53OV44WT/STRONG_18_1_makertime.png.png</image:loc>
      <image:title>illustrations - Figure 18-1</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efc6a0b990e9d2db15b7c36/1607597947012-1SMTRQ5W9QWMHN6E65QF/STRONG_18_2_eisenhower.png</image:loc>
      <image:title>illustrations - Figure 18-2</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efc6a0b990e9d2db15b7c36/1607597947689-25WX8P8VM0L658ZLDF0I/STRONG_18_3_TimeMgmt_RocksPeppblesSand_bw.png</image:loc>
      <image:title>illustrations - Figure 18-39</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efc6a0b990e9d2db15b7c36/1607597949167-GGCC2KAME3A2BEPCYBJ9/STRONG_19_1_teamradar.png</image:loc>
      <image:title>illustrations - Figure 19-1</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efc6a0b990e9d2db15b7c36/1607597950671-6VFV57N9OUGTCB6N3GGP/STRONG_20_1_communication_03_3.png</image:loc>
      <image:title>illustrations - Figure 20-1</image:title>
      <image:caption />
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5efc6a0b990e9d2db15b7c36/1607597951743-3CCS2NQX7SLVIJ3PSPD6/STRONG_20_2_communication_03_5.png</image:loc>
      <image:title>illustrations - Figure 20-2</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efc6a0b990e9d2db15b7c36/1620291687959-QTKCU5FB79923ASH8CZH/STRONG_20_3_comms.png</image:loc>
      <image:title>illustrations - Figure 20-3</image:title>
      <image:caption>Figure 20-3</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efc6a0b990e9d2db15b7c36/1620291688081-V8ZJJJDXVI13ZS24T3CH/STRONG_20_4_comms.png</image:loc>
      <image:title>illustrations - Figure 20-4</image:title>
      <image:caption>Figure 20-4</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efc6a0b990e9d2db15b7c36/1607597953160-OE6UW9MK6YMK0RF02QIH/STRONG_21_1_agile_basics.png</image:loc>
      <image:title>illustrations - Figure 21-1</image:title>
      <image:caption />
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5efc6a0b990e9d2db15b7c36/1607597956396-RVE5JM3GXNNV88RLTR12/STRONG_21_2_prioritization.png</image:loc>
      <image:title>illustrations - Figure 21-2</image:title>
      <image:caption />
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5efc6a0b990e9d2db15b7c36/1607597957421-RUOJBIQV7CN8SU93QQJI/STRONG_22_1_increments.png</image:loc>
      <image:title>illustrations - Figure 22-1</image:title>
      <image:caption />
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5efc6a0b990e9d2db15b7c36/1607597959082-BIIKVJF4QWJ0NISS8VIO/STRONG_22_2_increments4.png</image:loc>
      <image:title>illustrations - Figure 22-2</image:title>
      <image:caption />
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5efc6a0b990e9d2db15b7c36/1610714820679-SPLZE6LSJP1PP3CYKNSA/STRONG_22_3_Making-sense-of-MVP_KNIEBERG.jpg.png</image:loc>
      <image:title>illustrations - Figure 22-3</image:title>
      <image:caption />
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5efc6a0b990e9d2db15b7c36/1607597961970-5HD1U71SR8Y67TL4ELSX/STRONG_22_4_jobboard.png</image:loc>
      <image:title>illustrations - Figure 22-4</image:title>
      <image:caption />
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5efc6a0b990e9d2db15b7c36/1607597963983-K488SZ7RYF81GWI5OWWB/STRONG_22_5_drawincrements.png</image:loc>
      <image:title>illustrations - Figure 22-5</image:title>
      <image:caption />
    </image:image>
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      <image:title>illustrations - Figure 22-6</image:title>
      <image:caption />
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5efc6a0b990e9d2db15b7c36/1607597966654-H5A5GAHDZXWREOICY9L7/STRONG_23_1_catchsomefood.png</image:loc>
      <image:title>illustrations - Figure 23-1</image:title>
      <image:caption />
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5efc6a0b990e9d2db15b7c36/1607597970138-PY51LT4DMI301CWXYHHV/STRONG_23_2_destination.png</image:loc>
      <image:title>illustrations - Figure 23-2</image:title>
      <image:caption />
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5efc6a0b990e9d2db15b7c36/1607597971388-RANC1SSTLK23WKKHD56P/STRONG_24_1_product_work_mgmt_work.png</image:loc>
      <image:title>illustrations - Figure 24-1</image:title>
      <image:caption />
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5efc6a0b990e9d2db15b7c36/1607597972527-Q4CTHOVNUYOT9B6AK3BH/STRONG_24_2_PMcareer_web.png</image:loc>
      <image:title>illustrations - Figure 24-2</image:title>
      <image:caption />
    </image:image>
  </url>
  <url>
    <loc>https://www.strongproductpeople.com/press-kit</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-12-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efc6a0b990e9d2db15b7c36/1610112212893-Z331JBUI3GQD4PRTN6OB/Petra_Wille_2021_h_5.jpg</image:loc>
      <image:title>Press Kit</image:title>
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      <image:title>Press Kit - Mach es besonders</image:title>
      <image:caption>Was auch immer es ist – die Art und Weise, wie du deine Geschichte online vermittelst, kann einen gewaltigen Unterschied ausmachen.</image:caption>
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      <image:caption>Book Cover STRONG Product People</image:caption>
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      <image:title>Press Kit - Mach es besonders</image:title>
      <image:caption>Was auch immer es ist – die Art und Weise, wie du deine Geschichte online vermittelst, kann einen gewaltigen Unterschied ausmachen.</image:caption>
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      <image:title>Press Kit - Mach es besonders</image:title>
      <image:caption>Book Cover STRONG Product Communities</image:caption>
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      <image:title>STRONG Product Communities - Mach es besonders</image:title>
      <image:caption>Was auch immer es ist – die Art und Weise, wie du deine Geschichte online vermittelst, kann einen gewaltigen Unterschied ausmachen.</image:caption>
    </image:image>
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      <image:title>STRONG Product Communities - Mach es besonders</image:title>
      <image:caption>Was auch immer es ist – die Art und Weise, wie du deine Geschichte online vermittelst, kann einen gewaltigen Unterschied ausmachen.</image:caption>
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